Rebecca Flores
UX Researcher
Welcome to my Portfolio
Research Experience
User Researcher, Affirm
April 2022 - February 2023
Led and executed research to guide team initiatives and quarterly roadmap.
Used a mixed methods approach by conducting qualitative research to uncover underlying issues affecting business metrics and running quantitative research to help prioritize the best ways to help users, which resulted in increasing the business metrics.
Developed effective remote working relationships with stakeholders around the country.
Lead UX Researcher, Fast
June 2021 - April 2022
Established the building blocks, set expectations, built trust, and educated the company about user research, as the first user researcher for the company.
Worked closely with cross-functional teams to identify and prioritize research questions based on analysis of current knowledge, project goals and risks, with the outcome of influencing the trajectory of product areas with product and design strategy.
Organized workshops and activities for synthesizing data, zero-to-one brainstorming, and empathy mapping to bring awareness to research and create a collaborative environment.
Provided aggregate insights that helped create a common vocabulary among teammates, anchoring decisions on customer behaviors, pain points, and goals.
UXÂ Researcher, Google via Adecco
July 2019 - May 2021
Supported research initiatives across consumer product areas pertaining to security, signing in, third party interactions, and ads.
Ran 12 tactical and foundational studies as part of the rapid insights group end to end from recruitment of international and domestic users, to presenting the findings to cross-functional stakeholders, which led to design and content changes, as well as contributed to the product planning.
While on the CAST team, determined health scores for critical user journeys across the Ads platform to help inform the future path of the product and OKRs.
CXD Research Intern, McAfee
October 2017 - April 2018
Lead a project with the goal of increasing click through rates. Results established future direction for the product.
Became an expert in heuristic evaluation, creating Validately studies, producing design concepts, scheduling and hosting design reviews, working with content writers to update content, and conducting meetings to present findings to stakeholders.
Gained experience in end-to-end customer experience flows, storyboards, qualitative data analysis, and competitive analysis.
Research Assistant, Neuro-Psychology Lab
January 2016 - June 2016
Studied the influence of hormones on sensation seeking behavior.
Input data into SPSS and helped compile and review current and previous literature reviews on related topics.
Published Abstract: Delaney, C., Jones, C., Lew, C., Ramirez, G., Stepanyan, A., Flores, R., Pastor, I., & Cyrenne, D. The influence of hormones on sensation seeking and impulsive behaviors. Western Psychological Association. Long Beach, CA 2016.
Research Assistant, Sport Psychology Lab
August 2015 - June 2016
Studied the impact of competition and cortisol levels during moderate exercise.
Found supplemental research, designed the experiment, moderated the study, and analyzed data using SPSS.
Published Abstract: Roberts, K., Flores, R., Russel, R., Tuason, D., Rivers, E., Shideler, L., Patterson, M., Dubbe, R., Rodda, D., Cobb, R. Changes in cortisol levels following perceived competition during moderate exercise in college students. Western Psychological Association. Long Beach, CA 2016.
Skills
Tools & Methods
Qualitative Research
Tools: Validately, GoToMeeting, Google Meet, Google Forms, UserTesting, Qualtrics, Zoom
Methods: Contextual interviews, Ethnography, Heuristic Evaluation, Journey Mapping, Usability Testing (remote & in person, moderated & unmoderated)
Quantitative Research
Tools: SPSS, Minitab, Excel
Methods: Survey, correlational, experimental
Interaction Design
Tools: Axure RP, JustinMind, Figma
Methods: Prioritization and object-action matrices, vocabulary, user flows, wireframe, prototype, gamification
Research Projects
More info for each project coming soon. . .
Headless Checkout Exploration
Co-creation study @ Fast
The purpose of this study was to understand how we can further improve Fast Checkout by assessing what is needed for buyers to initiate headless checkout and to make them feel confident making their purchase
Buyer checkout & Fast perceptions study
Moderated usability study @ Fast
The goal of this study was to gain a general understanding of user's perception of Fast checkout and what pain points arise when using Fast checkout. This study surfaced friction points due to lack of comprehension, which resulted in altered roadmaps to solve this issue.
Third party consent unbundling
Usability test @ Google
In 2019, consent unbundling was released to new third party (3P) apps. This flow incorporated a step by step level of approvals, giving the user the opportunity to give partial consent to certain data being shared or used.
The performance was tracked pre and post launch using pass-through rates. We saw a small % drop in pass-through rate and only a small percent of users utilized the ability to give partial consent, most gave full consent.
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The results helped determine which consent version to move froward with as well as highlight opportunity areas for future iterations.
Verified phone number
Concept test @ Google
This study focused on user's identity and whether or not creating workarounds to make signing in on third party sites easier for the user would be a positive experience, or cause the user to feel unsafe.Â
This study tested two concepts using a phone number to sign in, to evaluate which concept is the best direction to move forward with.
This research resulted in design iterations to focus on transparency in what information is being shared and why.
Educational History
August 2016 - May 2019
M.S. Human Factors/Ergonomics, San Jose State University
Took courses in ethnography, heuristic evaluations, interaction design, HCI, principles and concepts of perceptual motor learning, and usability testing.
August 2013 - December 2015
B.A. Psychology, California State University, Sacramento
Took courses in Advanced Methods and Statistics, Behavioral Neuroscience, Perception, Personality Theories, Abnormal Psychology, and Cognition.
August 2011 - May 2013
A.A. Social & Behavioral Sciences, Cuesta College
While attending Cuesta College, I took courses in biological psychology, social psychology, and statistics. I also ran for their Track and Field team.
Other Experience
Work & Volunteering
April 2019Â - July 2019
Math Coach, Miracle Math Coaching
Work one-on-one with students to teach math skills while enhancing their cognitive capabilities.
Create monthly reports to provide an understanding of what the student has accomplished and a plan to achieve the next milestone.
July 2017 - January 2018
Sales Associate, American Eagle
Generate sales by providing the customer with an exceptional shopping experience
Perform register sales transactions quickly and accurately
Deliver efficient, friendly and knowledgable service and ensuring store is neat, clean, and well-presented at all times.
June 2014 - December 2016
Server, Red Robin
Provide a friendly and satisfying dining experiencer guests
Maintained composure in high stress situations
Make menu suggestions for guests
March 2014 - December 2015
Suicide Prevention Crisis Line Counselor, Wellspace Health
Provided crisis intervention to callers
Determined if call was imminent risk and evaluated if further action was necessary
Kept accurate call records while maintaining confidentiality of the call, callers, and crisis center location
August 2015 - December 2015
Prospects Peer Mentor, CSU, Sacramento
Responsible for acquiring weekly lesson plan
Advised students on academic success, planning, and the various fields of psychology
Graded weekly assignments for assigned mentees
September 2012 - August 2013
Sales Associate, Kohl's
Greeted and assisted customers with any questions or problems
Processed customer's transactions accurately and efficiently
Replenished merchandise
About Me
My name is Rebecca (Becca) Flores and I most recently worked as a User Researcher at Affirm. I have spent the last couple years in the financial tech space and have enjoyed helping companies understand and create better experiences for their users during this tough economic climate.
Throughout the last 5 years, I've had wonderful opportunities working at a mix of companies, from large well known companies, like Google, to smaller start-ups, like Fast. I progressed my career across these companies from being an intern to establishing and leading research as the first user researcher for a company. I've learned various methods and am comfortable with a range of planing and building out research roadmaps to getting down and dirty with scrappy projects to gain quick insights.
When i'm not working, I enjoy being outside whether it be hiking or reading at the beach. I also love traveling and am always planning my next adventure.​
I am currently seeking a full-time or contract Senior User Research position where I can put my work experience and personable skills to use.
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Please explore my portfolio and contact me if anything peaks your interest or if you have any questions. Thank you!
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."